Abstract—This study aims to identify the types of speech act in company slogans and the relation between slogans and the products being advertised. The data were 100 brands’ slogans found in product advertisements. The data were collected from the internet searching with the keyword “(name of brand) slogan”. The data were then categorized into five types of speech acts as proposed by Searle (1979), which are representative, directive, declarative, expressive, and commissive. The results show that 50 brands use representative act, 33 brands use directive act, 7 brands use commissive act, 6 brands use expressive act, and 4 brands use declarative act. Moreover, 52% of the brands do not indicate their products in the slogans, while 48% of the slogans contain the products’ names. That means the message of the brands should be deduced connotatively by the consumers. The findings imply that brands’ slogans should represent the companies’ or the products’ strengths without having to mention the brand names in their slogans. A good brand slogan will surely optimize the brand’s message to the consumers.