Abstract—In the last few years the business environment has become even more challenging for organizations. Industry 4.0, crisis, and the competitiveness of markets stimulate scholars and practitioners to investigate deeply how to improve and sustain performance. Under this current scenario research on Performance Measurement and Management (PMM) practices has rapidly increased. Notwithstanding the role of coaching within organizations, no study investigates empirically its effects on PMM practices. Our investigation, by a survey of a large sample of coaches, shed light on the key PMM practices enhanced by coaching in order to achieve sustained performance over time.