Abstract—Augmented reality (AR) is still in infancy stage. Therefore, future possible applications are infinite. In ancient times, AR is only a stuff of science film and fiction. However nowadays, because of the advances in mobile technology, anyone who uses mobile devices such as smartphone, iPad and webcam can experience it. By using AR, an application is designed inside your tablet which is similar to the live view of the physical world. The objective of this study is to review related literature that could highlight several significant knowledge gap for new exploration of AR study. The content analysis method was used in analysing the literature. An effective AR system must be built with real-time performance in mind and accurate timestamps must be available. Accurate registration and positioning of virtual objects in the real environment requires accurate tracking of the user's head and sensing the positions of other objects in the surroundings. Moreover, application field is limited such as mobile application. AR can be used to develop mobile application due to its capability which can blend virtual imaging into the video stream of a mobile device's camera in real time. There is very limited study in improving user experience in usi\ng the application. This paper provides a review on related literature in augmented reality application. Thus, the review analysis and findings could provide future direction for future research and contribute to the body of knowledge for this area specifically to improve the usability of the software and multimedia product.

Index Terms—augmented reality, virtual reality, infographic, virtual environment, mobile application

Cite: Fatin Norsyafawati. Mohd Sabri, Nik Zulkarnaen. Khidzir, Ahmad Rasdan Ismail, and Khairul Azhar Mat Daud, "An Exploratory Study on Mobile Augmented Reality (AR) Application for Heritage Content," Journal of Advanced Management Science, Vol. 4, No. 6, pp. 489-493, November 2016. doi: 10.18178/joams.4.6.489-493