Abstract—The purposes of this study are to discover the perspectives of associate degree students in green marketing communciations, to identify whether there are differences between students in terms of the factors affecting green marketing communciations and to describe the correlation between demographic characteristics and the tendency towards green marketing communications. For this purpose, Seydişehir Vocational College and Ahmet Cengiz Engineering Faculty, which are units of Selçuk University, the largest university in Turkey, were chosen as the sample in the study. During class hours, a face-to-face questionnaire was administered to willing students who were at school in May-June, 2012. Totally 782 students responded to the questionnaire and due to various reasons the responses by 180 students were considered invalid, so the responses by 602 students were analyzed. Based on the data obtained through the analyses, significant correlations between green marketing communication trends and various demographic characteristics of the students were found. On the other hand, there were also statistically insignificant correlations between various other demographic characteristics and green marketing communications trends.

Index Terms—green marketing communications, communication, marketing communications, green marketing.

Cite:Osman Unuvar, "Communication Process in Green Marketing and a Field Study on the Attitudes of University Students towards Green Marketing," Journal of Advanced  Management Science, Vol. 1, No. 1, pp. 156-159, March 2013. doi: 10.12720/joams.1.1.156-159