Abstract—The main purpose of this study is that the analysis tourists for Penghu Ocean Firework Festival attraction cognitive, and demographic variables for tourists attraction cognitive. This study adopted questionnaire survey, this study used questionnaire survey way to the island of Taiwan to go to Penghu Ocean Firework Festival of tourists for the object, and mining sentinel convenience sampling method festival is cast on-site, as well as nearby downtown streets conducted surveys, totaling to obtain effective 593 copies of the questionnaire. The information obtained by the descriptive statistics, t-test, and one-way ANOVA analysis, the study found that: 1. In attraction cognitive, tourists to "Want to feel the charm of the beauty of the sparkling fireworks" is the highest. 2. Different gender, with or without children, and will not affect a tourist attraction cognitive. 3. In different marital status, age, level of education, personal monthly income, and occupation, will affect the tourist attraction cognitive. According to the research results, the study not only supports for Penghu's tourism industry with the unit in charge of operations on the recommendations, and also other researchers suggestions for future research.

Index Terms—attraction, festival planning, tourist, penghu ocean firework festival. 

Cite:Wen-Chieh Hsieh and Hsiao-Ming Chang  , "A Cognitive Study of Tourists on Attraction of Penghu Ocean Firework Festival ," Journal of Advanced  Management Science, Vol. 1, No. 1, pp. 80-85, March 2013. doi: 10.12720/joams.1.1.80-85