Diversification Strategy and Performance Studies: Results, Measures, and Sampling Design
Ebrahim Asrarhaghighi 1, Azmawani Abd Rahman 2, Murali Sambasivan 3, and
Zainal Abidin Mohamed 4
1. Graduate School of Management, Universiti Putra Malaysia, Serdang, 43300 Selangor Malaysia
2. Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, 43300 Selangor Malaysia
3. Global Entrepreneurship Research and Innovation Center (GERIC), Universiti Malaysia Kelantan, Persint 15, Putrajaya, Malaysia
4. Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
2. Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, 43300 Selangor Malaysia
3. Global Entrepreneurship Research and Innovation Center (GERIC), Universiti Malaysia Kelantan, Persint 15, Putrajaya, Malaysia
4. Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
Abstract—Product and international diversified firms play a significant role in the world economy. The number of these firms has increased during time and consequently, assessing the relationship between diversification (product and international) and performance has attracted a lot of attention. However, the results of the studies are inconclusive. This might be due to the differences in measures of diversification and performance, measurement problems, and sampling issues. The aim of this paper is to review the results of the diversification and performance studies and specifically, measurement of diversification, performance and sampling design. Through this review some avenues to improve measurement and sampling in diversification and performance studies are suggested.
Index Terms—inconclusive results, international diversification, performance, product diversification.
Cite: Ebrahim Asrarhaghighi, Azmawani Abd Rahman, Murali Sambasivan, and Zainal Abidin Mohamed , "Diversification Strategy and Performance Studies: Results, Measures, and Sampling Design," Journal of Advanced Management Science, Vol. 1, No. 1, pp. 12-18, March 2013. doi: 10.12720/joams.1.1.12-18
Index Terms—inconclusive results, international diversification, performance, product diversification.
Cite: Ebrahim Asrarhaghighi, Azmawani Abd Rahman, Murali Sambasivan, and Zainal Abidin Mohamed , "Diversification Strategy and Performance Studies: Results, Measures, and Sampling Design," Journal of Advanced Management Science, Vol. 1, No. 1, pp. 12-18, March 2013. doi: 10.12720/joams.1.1.12-18